On the other hand, you need to come up with a final price that your customers find affordable. In this process you must keep in mind the profit part, or else you will end up spending money from your own pocket. You need to take account of every item that is going to be used in the job, all operational costs to be incurred, and several other factors. Sounds too simple, right? But creating an estimate that will win over your potential customers involves a lot more than you think. And the key to winning more work orders is to come up with a winning estimate. The secret to earning more profit in your electrical business is to win more work orders over your competitors.